Under partial EU deregulation, airlines could begin new international intra-EU services, as long as at least one of the two governments gave approval (the so-called "double-disapproval" regime).
The Irish government at the time refused its approval, to protect Aer Lingus, but Britain, under Margaret Thatcher's deregulating Conservative government, approved the service.
Flights were scheduled into regional airports, which offered lower landing and handling charges than larger established international airports.
O'Leary as Chief Executive took part in a publicity stunt, where he helped out with baggage handling on Ryanair flights at Dublin Airport.
Similarly net profits have increased from €48 million to €339 million over the same period.
In 1986, the company added a second route – flying Dublin–Luton in direct competition with the Aer Lingus / British Airways duopoly for the first time.
is an Irish low-cost airline founded in 1984, headquartered in Swords, Dublin, Ireland, with its primary operational bases at Dublin and London Stansted airports.